SCAA 2011 Wrap-up

Several folks have asked us how this year’s SCAA convention went for us at RoastLog.  After answering that question several times, here is how I think it went for us: Last year in Anaheim we arrived at the conference with zero customers and basically said, “RoastLog is open for business!” Read more…

What RoastLog Isn’t

As most people reading this blog know, the coffee roasting community is pretty small. After working in the industry for awhile, roasters often end up making contacts with other roasters who work for different companies. Talking with industry colleagues is a great way to learn more about roasting, trade stories Read more…

Is it OK to be funny?

So, here’s the thing… Sometimes companies are straight-up serious. It’s all business all the time. It’s not funny. Other businesses allow, even push, a sense of humor. Consider MailChimp. We use this web application to help us manage email lists and send out emails to our customers and potential customers. Read more…