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SCAA, Best New Product Award & Shout Outs

April 21, 2010

The last few weeks have been kind of a blur for team RoastLog. Over two years of dreaming, designing and building, culminated in creation of the first official version of RoastLog available to the world’s roasting community. Many hours of sleep we sacrificed in order to bring RoastLog online in time for the annual conference of the Specialty Coffee Association of America. At about two AM on April 15th, we flipped the switch and launched the website.

The following day we hauled a pile of laptops onto the exposition floor in Anaheim and started showing roasters their dream application. The reception was overwhelmingly positive. The expo hadn’t been open more than twenty minutes before James Hoffmann of London’s Square Mile Coffee Roasters and Tim Wendelboe of his namesake Oslo based company sauntered up to the RoastLog booth and began peppering us with questions. Tim walked away with a subscription and we had our first European customer. By the end of the show on Sunday, RoastLog signed a core group of first adopters from around the world – including Australia and Thailand as well as cities throughout Canada and the United States.

On Saturday afternoon Brian and I offered a presentation on the Inside Information Stage about methods to improve coffee quality through data acquisition and analysis. The following day I returned to the same stage to accept the SCAA award for Best New Product in the highly competitive open category. We were thrilled!

We couldn’t have accomplished this feat without the help of our beta testers. I want to take the opportunity to thank Shark and Jason from De La Paz Coffee in San Francisco, Glenn and Bob from Desert Sun in Colorado and Paul and Ruben from Mecca Espresso in Australia. An extra special thank you for the tremendous feedback we received from Steve, Ben, Eileen, Ryan, Joel and CC at Ritual Roasters. And while we’re doing shout outs, I have to include our family and friends for sticking with us through this, as well as the support of Ken Davids from Coffee Review, Drew and Gabe from Ecco Caffe and David and Brooke from Equator Estates.

If you haven’t had a chance to check out the RoasLog website, it’s no longer a single page, with a link to this blog, it now offers detailed information about how the system works. Just click the Take a Tour button on the home page to learn about RoastLog and see how it can make your life easier as a coffee roaster. In the coming weeks we plan to set up a “sandbox” that will allow visitors to play around on the site in order to understand how the user interface works. Keep checking back.

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