SCAA 2011 Wrap-up

Several folks have asked us how this year’s SCAA convention went for us at RoastLog.  After answering that question several times, here is how I think it went for us: Last year in Anaheim we arrived at the conference with zero customers and basically said, “RoastLog is open for business!” Read more…

What RoastLog Isn’t

As most people reading this blog know, the coffee roasting community is pretty small. After working in the industry for awhile, roasters often end up making contacts with other roasters who work for different companies. Talking with industry colleagues is a great way to learn more about roasting, trade stories Read more…

Is it OK to be funny?

So, here’s the thing… Sometimes companies are straight-up serious. It’s all business all the time. It’s not funny. Other businesses allow, even push, a sense of humor. Consider MailChimp. We use this web application to help us manage email lists and send out emails to our customers and potential customers. Read more…

Dedicated to Perpetual Improvement

If you are reading this blog, chances are you know that RoastLog is a continually evolving system of tools designed specifically for coffee professionals. From the very start we planned to keep developing and improving the RoastLog system with the goal of making the lives of coffee professionals easier. We Read more…

Thermocouples, and beyond!

In terms of the questions we get regarding RoastLog, the one we get most often isn’t even about RoastLog, per se.  The one area of complication for our system, and any temperature measuring system, is how exactly to accurately and precisely measure what you’re interested in.  In our case, that’s Read more…

Our first policy change

When Ted, Ryan and I got together and started working on RoastLog, it was very clear from the beginning that we all wanted to form a company which treated its customers like people with valid and important feedback, rather than like people who just paid us.  Our whole product is Read more…