When Ted, Ryan and I got together and started working on RoastLog, it was very clear from the beginning that we all wanted to form a company which treated its customers like people with valid and important feedback, rather than like people who just paid us. Our whole product is born from our conversations with roasters, and hearing them tell us what they’d like to see.
Nowadays, it seems like everything online is becoming social. Twitter and Facebook are household names, and the coffee community has a pretty strong online presence on sites like baristaexchange.com, coffeegeek.com and coffeed.com, just to name a few. Since RoastLog is a hosted service, we’re able to provide the ability for roasters to share their roasting data. During development, the feedback we received was encouraging, yet some of our testers still were a bit uneasy about their roasting data being publicly viewable. Even though you may have 5,356 “friends” on Facebook, you probably don’t announce your deepest darkest secrets to them.
Our initial pricing structure provided two levels of data privacy. Our “mico” and “macro” packages came with complete privacy, where only the users in your account would be able to see anything. The “mini” package, at $49/month, had less strict security where your roasting curves would be available for anyone to see. The idea was to encourage some social sharing, and of course to provide value between the different levels of service.
Since the SCAA show, we’ve received feedback on this model. The bottom line is that this is a deal breaker for many roasters. We’ve heard this loud and clear:
Your roasting data is the heart of your business, and you need to have control over who sees it
Effective immediately, users in our “mini” package will be treated exactly the same as those in the more expensive packages…your roasting data will always be private. For users who have signed up at the higher levels of service in order to get roast data privacy, you’ll be able to downgrade your subscription immediately. We still think there is a social aspect to RoastLog which will provide value to our users, but we want to better understand it and build it the right way rather than forcing something on people.
We like to thank everyone who emailed us about this or posted a question on our Get Satisfaction feedback system. Feedback is critical to the success of RoastLog. It helps us to help you, so please keep it coming!